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How Worried Should Traditional Online Travel Agencies Be About Mobile Booking?

Excerpt from Euromonitor

Jan 12, 2014 5:00 am

Skift Take

Traditional agencies will suffer because established groups within their organizations will not want to give up power. They’ll be left paying generously to acquire mobile-only booking sites without the same legacy issues.

— Jason Clampet

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In an information and e-commerce environment where consumers are increasingly using different platforms to access the internet, the mobile channel is constantly gaining ground, not only due to the use of smartphones and tablets as “personal assistants” but also to make travel bookings.

Today, the mobile channel is accounting for a growing share of the online reservations of OTAs (online travel agencies) and hotel chains, but we have also seen the first mobile-only travel agencies (MTAs) entering the market. These are currently niche players focusing on tonight-only bookings made by travellers on the go. However, in an increasingly competitive mobile travel arena, the most successful mobile-only players are expected to reach the mainstream market in the next few years, gaining share at the expense of traditional OTAs.

More About Mobile Booking: Report: The Rise of Mobile Booking in Travel.

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