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New Orleans Launches New Marketing Campaign With $200K Annual Budget

Excerpt from Times Picayune

Jan 09, 2014 10:00 am

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New Orleans has lots to offer business travelers, and it’s great to see the local convention and visitors bureau get more involved with this campaign.

— Dennis Schaal

Free Report: The Megatrends Defining Travel in 2015

The tourism industry in New Orleans is launching its own civic pride campaign, along the lines of the Young Leadership Council’s enduring “Proud to call it home” movement, meant to stoke residents’ support of the sprawling hospitality industry and enlist their help in promoting the city to visitors.

Called “New Orleans Will” and run by the New Orleans Convention and Visitors Bureau, the effort includes advertisements on television, the Internet and in print publications, videos and other messages shared through social media sites, a dedicated website and billboards.

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