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Marriott Tries to Reinvent the Meeting Planning Process with New Website

Excerpt from Hotels Magazine

Skift Take

The initiative is part of Marriott’s “Travel Brilliantly” campaign in which the brand attempts to shake its long-standing reputation to attract millennials and younger companies.

— Samantha Shankman

Marriott Hotels is launching Meetings Imagined, a concept that aims to reinvent how meetings are planned, making them more visual, social and purposeful. An online platform provides expert tips, the latest meeting trends, and hundreds of images designed to spark creativity.

Using the website, customers can collaborate with hotels to design custom experiences or view signature experiences featured at the participating test hotels, as well as post images on social media sites.

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