Digital

Hotel Concierges Cater to Digital-Savvy Guests by Accepting Text Message Requests

Excerpt from USA Today

Jan 06, 2014 11:30 am

Skift Take

Whether it’s an app, text, or email, hotels will soon accept requests in all sorts of digital forms to compete for guests that starting to expect the same immediacy they experience on a smartphone from customer service.

— Samantha Shankman

Sponsored by:

Evolving Strategies in Travel Ad Tech and Bookings

The Four Seasons Philadelphia and three Loews properties — two in Orlando and one in Nashville — have pilot programs that let guests make any request through text messages. The hotels have partnered with a personal texting service called Zingle, which has worked with companies such as McDonald’s and Subway.

It works like this: Once you check in, the hotel will register your phone number to your personal “service on demand” profile. You will then be able to text any request, whether you are inside or outside the hotel, for your entire stay. The hotel guarantees that your text will be answered within four minutes.

Read the Complete Story →

Tags: ,

Next Up

More on Skift

What Happens When Airbnb and the NY Attorney General Meet Today
Airbnb Vs. New York City Hearing Ends Without Ruling From Judge
Smartwatches Add Airline Boarding Passes and Hotel Search
Why Personalized Data Matters to Boosting Your Bottom-Line

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.