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Does the Travel Industry Have A Black Travel Gap?

Excerpt from New York Times

Jan 04, 2014 9:00 am

Skift Take

In a supposedly post-racial world, if you are buying into that premise, the relative lack of black-targeted travel can be “freeing,” the writer argues. But, on the other hand, there is an untapped market that that isn’t getting its due, shattering the myth of a post-racial society.

— Dennis Schaal

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Evolving Strategies in Travel Ad Tech and Bookings

MMGY Global, a marketing firm, says black travel has rebounded since 2008, which is notable considering that the great recession doubled the gap between black and white wealth. When you look at per capita income, black travel spending is significant.

Yet for all of that buying power, major hospitality companies and tour operators often steer clear of targeting African-Americans. After all, it’s complicated. Hoteliers are promoting women-only floors, but that idea would be anathema to black travelers, who are concerned about getting equal and respectful treatment from staff members. Similarly, tour operators pushing gay-friendly getaways would not be wise to advertise trips as “black-friendly.”

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