Destinations

Cincinnati Estimates NFL PLayoff Game Impact Will Be $14 Million

Excerpt from Cincinnati.com

Jan 02, 2014 10:00 am

Skift Take

Cincinnati will be in the national spotlight for a few hours on Sunday, and tourism officials relish the opportunity. Unfortunately, the benefit could fade very fast.

— Dennis Schaal

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Evolving Strategies in Travel Ad Tech and Bookings

The Cincinnati Bengals’ home playoff game Sunday could be a $14 million post-Christmas boon for the region, counting ticket prices, bar business, restaurant tabs, various taxes and incidental spending.

That’s a rough estimate from Jeffry Rexhausen, senior research associate at the University of Cincinnati Economics Center, who has studied playoff game impacts from the past.

And then there are the benefits that can’t be measured in dollars and cents: the exposure the city will get from out-of-town visitors and national TV viewers who will see shots of a vibrant Downtown, Over-the-Rhine and landmarks around the region.

“It’s one of those opportunities that not every city gets,” said Julie Calvert, a vice president with the Cincinnati USA Convention & Visitors Bureau.

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