Transport Airlines

Airlines May Soon Tackle In-Flight Meals to Attract More Customers

Excerpt from The Economist

Dec 30, 2013 12:00 pm

Skift Take

The rush to introduce lie-flat seats is comparable to the coming conversation over in-flight meals. Although airlines are starting to invest in improving taste and options, they are still a far way from pleasing customers.

— Samantha Shankman

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Lie-flat seats leading to a “level playing field” is a fantastic (and perhaps unintentional) pun to slip into a business-travel story, but is it true that airlines have reached the logical end-point of premium-class seat competition and are finally focused on improving their food? It’s worth considering.

But the improvement in food quality that would be required to give one airline a decisive advantage over another would be staggering, and airline food has to overcome some significant structural disadvantages.

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