Destinations Australia, NZ & South Pacific

Australian Twitter Feed Alerts Beachgoers When Sharks Approach Shore

Excerpt from RT

Dec 29, 2013 6:00 am

Skift Take

This is a smart example of a destination using social media to provide actionable information to tourists and locals. The concept can be used to help visitors make smart travel decisions in a broad number of use cases.

— Samantha Shankman

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Kim  / Flickr

Tourists gather on Bondi Beach in Australia. Kim / Flickr


Beach-goers swimming on the coast of Western Australia now have less cause to scan the horizon for a dorsal fin before wading into the water, thanks to a new Twitter feed that alerts them when a shark is lurking nearby.

Scientists attached electronic transmitters to over 320 sharks, including a number of great whites, and are now able to track the fish as they swim through the ocean. When one of the sharks swims within one kilometer of the shoreline, the transmitter sends a signal to an underwater receiver, which then triggers an automatic tweet in a feed belonging to Surf Life Saving Western Australia (@SLSWA).

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