North American Ski Resorts Report High Room Rates and More Guests for 2014

Excerpt from Travel Weekly

Dec 28, 2013 3:00 pm

Skift Take

Expensive ski trips were one of the first vacations dropped from Americans’ travel plans when recession hit in 2008. Increased occupancy levels and rates point towards a strong 2014 season.

— Samantha Shankman

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bixentro  / Flickr

Skiers prepare to board the ski lift at a resort in Colorado. bixentro / Flickr

North American ski-resort occupancy levels and room rates are both up this year, as Western ski resorts in states such as Colorado, Utah and Idaho lead the resurgence in winter-vacation spending.

Revenue at Western U.S. resorts will rise 13% this month from a year earlier, primarily on a 6.9% increase in occupancy, DestiMetrics (formerly MTRiP) said this month. Advance reservations from November through April indicate a 12% seasonal increase in revenue and a 6.4% rise in occupancy.

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