Alaska Airlines, locked in an escalating David vs. Goliath battle with Delta, got some good news last week when Standard & Poor’s raised its bond rating. Nevertheless, Alaska shares have been declining in the two-and-a-half weeks since a leading airline analyst cut his rating to sell from hold, based on the mounting competition with the world’s third-largest carrier.
For the present, Delta is on the offensive in Seattle, and Alaska — which said regularly that it wants to remain independent — is battling back. Delta on Tuesday announced new Seattle destinations that include Juneau, which will become its third destination in Alaska, complimenting Anchorage and Fairbanks. Alaska responded quickly, adding service in Salt Lake City.