Transport Cars

GetTaxi Rebrands as It Attempts to Challenge Uber and Hailo in New York

Excerpt from TechCrunch

Dec 26, 2013 9:34 am

Skift Take

A good strategy for Gett right now: Transparent pricing. Easy way to differentiate itself from the market leaders and their surge problems.

— Jason Clampet

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When it comes to the emergent world of on-demand transportation, Lyft and Uber have been capturing the lion’s share of headlines of late, seemingly deadlocked in a race to become the clear “market leader” in a hot space that’s rife with competition..

However, another European on-demand car service is finding investors more than willing to bet on its own fast-growing business, as it, too, follows Hailo into the U.S. market.

As part of its expansion into the U.S., and in effort to differentiate itself from the pack, GetTaxi has taken on a new look since August. For starters, it’s rebranded its U.S. branch and is now operating under the brand Gett at Secondly, although NYC has cleared the way for “e-hail” taxi services after fighting them tooth-and-nail, Gett has decided to drop its taxi service in NYC.

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