European Hotels Are Concerned What Millennial Un-Employment Means for the Future

Excerpt from Hotel News Now

Dec 23, 2013 2:00 pm

Skift Take

Millennials in Europe are traveling, they’re just doing it without hotels. And unless hotels can figure out a way to connect with them they’ll be left out of these travelers’ planning cycle when the job market finally improves.

— Jason Clampet

Evolving Strategies in Travel Ad Tech and Bookings

Despite sunny skies over much of Europe’s hospitality industry, one cloud brewing on the horizon perhaps is the ugliness of mass unemployment.

Analysts are divided as to the effect this phenomenon will have. Some say the hotel industry does not care about 18 to 35 year olds, which make up the bulk of the unemployed. Others say they should, as this will be one generation—perhaps two if their children are taken into account—that might never experience a hotel stay.

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