“Duck Dynasty” Boosted Louisiana Tourism, State Wants To Keep Show Running

Excerpt from CBS Houston

Dec 23, 2013 9:40 am

Skift Take

It’s really a math question: Will more people visit Louisiana because of “Duck Dynasty” or take their travel dollars elsewhere. The lieutenant governor believes the math works in the state’s favor. Meanwhile, New Orleans is having a killer season without the show’s help.

— Dennis Schaal

Discover the Top Travel Brands on Social Media

Rick Wilking  / Reuters

Willie Robertson of the reality television show "Duck Dynasty" speak at the Wal-Mart Stores, Inc. U.S. Associates meeting in Fayetteville, Arkansas June 5, 2013. Rick Wilking / Reuters

Louisiana’s lieutenant governor says the “Duck Dynasty” reality TV show is important to state tourism — and he could help connect the Robertson family with new producers if they cannot reach agreement with the A&E network.

In an emailed statement, Jay Dardenne says the state “has the infrastructure in place to maintain their record-breaking program.” Dardenne says that regardless what people think about Robertson’s comments, the program has drawn a huge audience eager to visit Louisiana.

Read the Complete Story →

Tags: ,

Next Up

More on Skift

Interview: Qunar’s CEO on Building China’s Largest Travel Booking Site From Scratch
How Tech Changes Everything: Sabre Employees Live Tweeting Their IPO With Its Own Hashtag
Daily Travel Startup Watch: Viajala, Localeikki and More
Top 3 Destination ‘Must Haves’ for Chinese Travelers

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.