Jordan Tourism Sees Opportunities in Meetings and Conventions Business

Excerpt from Focus on Travel News

Dec 22, 2013 2:06 pm

Skift Take

Jordan has managed to keep its tourism industry relatively healthy, considering the unrest in the region. It’s push into meetings signals a healthy confidence.

— Jason Clampet

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Jason Reed  / Reuters

U.S. President Barack Obama (L) participates in a walking tour with Suleiman al-Farajat, a tourism professor at the University of Jordan, in Petra March 23, 2013. Jason Reed / Reuters

Jordan has identified the Meetings, Incentives, Conferences and Exhibitions (MICE) sector, as one of the key high-value niche markets that will further fuel the growth of its tourism industry.

Around 10 to 15% of all visitors to Jordan are MICE related, claims the Jordan Tourism Board (JTB), which offers an enviable mix of attractions, from the ancient city of Petra to modern hotels and convention centres, has invested millions in the development of tourism-related infrastructure designed to elevate its appeal still further.

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