Digital

Gogo In-Flight Internet Has a Real-Time Social Media Failure

Excerpt from AllThingsD

Dec 21, 2013 5:24 pm

Skift Take

There are much better ways to promote your in-flight Wi-Fi service than riding the coattails of a questionable tweet.

— Jason Clampet

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In a race to be crowned the next Oreo, it seems like every week another advertiser makes a really dumb decision on social media, by trying to latch on to the issue of the moment.

Call it the drunk dialing of social marketing.

The most recent offender is in-flight Internet provider Gogo. The company — or at least the person manning its Twitter account — has decided that Justine Sacco’s terrible judgement is a fantastic marketing opportunity.

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