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14 Digital Trends That Will Drive Hotel Marketing Strategies in 2014

@SamShankman

Dec 21, 2013 11:00 am

Skift Take

Going mobile, staying social, and connecting to local are the hospitality trends that will continue to dominate the hospitality sector in 2014, especially as older brands get up to speed on what today’s travelers seek.

— Samantha Shankman

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A screenshot of the Four Seasons' well-designed website on an iPad. PlaceIt.net


Travelers today are booking hotels on their smartphones, taking property tours via Google images, and asking about amenities on Twitter. Hotels have more ways than ever before to reach potential and current customers, but also more competition.

The following infographic created by hotel marketing agency Netaffinity¬†highlights twelve key trends to keep in mind in 2014. Although it doesn’t offer exact solutions on how hotel marketers can compete with metasearch sites or create engaging video content, it outlines where the greatest portion of marketing spend should go in the coming year.

One of the biggest trends that will continue to dominate the conversation in 2014 is mobile bookings. Hotels that don’t offer mobile booking are missing out on a growing number of frequent travelers. According to the below chart, half of all direct online bookings will be made via mobile by 2017.

netaffinity-infographic-14-hotel-marketing-trends-for-2014

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