Travel Michigan Sticks with ‘Pure Michigan’ Slogan for Winter Campaign

Dec 19, 2013 11:00 am

Skift Take

The return on the million-dollar campaigns that have used the slogan since 2006 is falling, and after a branded ad disgruntled some state politicians, it appears it’s time to come up with a fresh brand for the state.

— Samantha Shankman

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PunkToad  / Flickr

Michigan Travel has been using the Pure Michigan theme for years. PunkToad / Flickr

The state’s “Pure Michigan” tourism campaign is getting ready to launch its winter advertising effort.

Travel Michigan, which is part of the Michigan Economic Development Corp., says that TV, radio and billboard ads will begin Dec. 30 in key markets in the Midwest and parts of Canada. The winter TV and radio ads will run through the end of January.

The campaign involves partners including some cities, attractions and industry groups.

Travel Michigan says the 2013 Pure Michigan Winter Travel Guide also is available, offering ideas for winter travel activities.

Copyright (2013) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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