Digital Booking Sites

Priceline Updates Its iPhone App to Make It Easier to Purchase With PayPal

@denschaal

Dec 19, 2013 12:00 pm

Skift Take

The PayPal tweak is in Priceline’s interests because just about anything that makes booking a hotel easier should bolster business. It is possible that Priceline can reduce its credit card costs when travelers use PayPal, as well.

— Dennis Schaal

Discover the Top Travel Brands on Social Media


The home screen of Priceline Hotels, Flights and Cars Version 11.0, optimized for iOS 7.

Hotel search on Priceline Hotels, Flights and Cars Version 11.0

The hotel calendar in Priceline Hotels, Flights and Cars Version 11.0

Hotel results in Priceline Hotels, Flights and Cars Version 11.0

Hotel details in Priceline Hotels, Flights and Cars Version 11.0

A hotel maps in Priceline Hotels, Flights and Cars Version 11.0

Express Deals, where you know the price and star-rating, but not the hotel name in Priceline Hotels, Flights and Cars Version 11.0

Express Deals Details, relatively vague as they are, in Priceline Hotels, Flights and Cars Version 11.0

Name Your Own Price bidding step 1 in Priceline Hotels, Flights and Cars Version 11.0

Name Your Own Price bidding step 2 in Priceline Hotels, Flights and Cars Version 11.0

Name Your Own Price bidding step 3 in Priceline Hotels, Flights and Cars Version 11.0

Air search in Priceline Hotels, Flights and Cars Version 11.0

Air search results in Priceline Hotels, Flights and Cars Version 11.0

Car search in Priceline Hotels, Flights and Cars Version 11.0

Car search results in Priceline Hotels, Flights and Cars Version 11.0

Priceline updated its Priceline Hotels, Flights and Cars iPhone app, optimizing it for iOS 7.  While most of the changes are design-oriented, one noteworthy tweak is that Priceline makes it easier than previously to pay with PayPal.

IMG_3432

When you are ready to book a room at Courtyard by Marriott Boston-Cambridge, for example, and tap on “credit card,” a bright Pay with PayPal button may appear as an alternative, positioned above the Credit Card payment option.

However, where the PayPal option appears in the app varies because Priceline is still conducting A/B testing on it, says spokesperson Leslie Cafferty.

“Paypal is fully integrated into the iOS 7 app,” Cafferty says. “It’s an option for Name Your Own Price, Express Deals and most retail hotels.”

For people who prefer the security and convenience of PayPal, they now have an easy way to use the service through Priceline.

Priceline also provides the option to tap on a phone icon, and to book by phone.

Other changes in Version 11.0 include 2D imaging on hotel details pages, maps appearing before anything for Name Your Own Price and Express Deals for selection purposes, and faster hotel checkout screens, among others.

For more about the “look and feel,” and functional tweaks in Priceline’s updated iOS 7 app, see the gallery above.

Tags: ,

Follow @denschaal

Next Up

More on Skift

4 Tourism Trends We’re Tracking at Skift This Week
Daily Travel Startup Watch: Viajala, Localeikki and More
How Pharrell’s ‘Happy’ Is Spawning Amazing Travel Videos From Around the Globe
Top 3 Destination ‘Must Haves’ for Chinese Travelers

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.