Transport Airports

Airports Hire Personal Shoppers to Boost Retail Revenues for Layovers

Excerpt from NBC News

Dec 19, 2013 5:00 am

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Traveler spend on food, drinks, and retail are becoming a much larger portion of airports’ annual revenues, making personal shoppers a strategic investment that boosts customer satisfaction and profits.

— Samantha Shankman

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Sagie  / Flickr

A duty-free store at London's Heathrow Airport. Sagie / Flickr

Travelers may request a personal shopper when they arrive at the airport, or book one in advance and send details about items of interest, preferences, the time they have on the ground, favorite brands and a shopping budget.

According to a Heathrow spokesperson, while the average transaction value there is about $62 (£38), transactions rise to an average of about $1,625 (£1,000) when a personal shopper is used.

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