Transport Airports

Airports Hire Personal Shoppers to Boost Retail Revenues for Layovers

Excerpt from NBC News

Dec 19, 2013 5:00 am

Skift Take

Traveler spend on food, drinks, and retail are becoming a much larger portion of airports’ annual revenues, making personal shoppers a strategic investment that boosts customer satisfaction and profits.

— Samantha Shankman

Get the Latest Intelligence on the Travel Industry

Sagie  / Flickr

A duty-free store at London's Heathrow Airport. Sagie / Flickr


Travelers may request a personal shopper when they arrive at the airport, or book one in advance and send details about items of interest, preferences, the time they have on the ground, favorite brands and a shopping budget.

According to a Heathrow spokesperson, while the average transaction value there is about $62 (£38), transactions rise to an average of about $1,625 (£1,000) when a personal shopper is used.

Read the Complete Story →

Tags: , , ,

Next Up

More on Skift

Snackable Short-Form Videos Are Making a Mark in Travel Marketing
Northstar Travel Media Continues Buying Spree, Buys Mountain Travel Symposium
The Big Growth Opportunity Left for the World’s Biggest Travel Company
How to Find the ‘Holistic Traveler’ Trapped in Your Data

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.