Caribbean Tourism Organization Wants Islands to Invest in Regional Marketing

Excerpt from Jamaica Observer

Dec 18, 2013 5:00 am

Skift Take

The marketing organization is essentially asking countries to take money away from their own budgets to contribute to the greater good, but that’s a hard argument when each island is looking for a larger piece of an already lucrative market.

— Samantha Shankman

Evolving Strategies in Travel Ad Tech and Bookings

Derek Hatfield  / Flickr

Tourists walk on the beach in Barbados. Derek Hatfield / Flickr

The Barbados-based Caribbean Tourism Organization (CTO) will next month celebrate its 25th anniversary amidst a call for the region to be promoted as a single destination.

CTO Chairman, Beverly Nicholson Doty, in a Christmas message, said that her wish for the sector in 2014 was that Caribbean countries commit themselves to promoting the region as one destination.

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