Transport Cars

Uber Returns to Surge Pricing During Toronto Snow Storm

Excerpt from Medium

Dec 16, 2013 6:00 am

Skift Take

Uber will never become the on-demand delivery service it wants to be if it always shifts the burden to consumers when things go slightly wrong.

— Jason Clampet

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At 5 p.m. yesterday afternoon, a sudden and massive storm hit Toronto, dumping just over 100 milimeters (4 inches) of rain in a very short time. Power was lost, cars submerged, streets flooded, subways full of water. It was a mess.

Enter Uber.

At the moment we all realized Toronto had a disaster on our hands, Uber instituted surge pricing. This isn’t a new thing for them — late last year Uber charged one New Yorker $219 for a 7-mile ride.

See how Uber Toronto ranks on SkiftIQ.

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