Digital

Sharing Economy Lobbying Group Extends Astroturfing Efforts to Twitter

Excerpt from TechHive

Dec 12, 2013 11:00 pm

Skift Take

Peers exists so that companies like Airbnb can clear regulatory hurdles and more money, plain and simple. There’s nothing wrong with making lots of money, but well-funded industry lobbying groups that pretend to be grassroots organizations are dishonest at best.

— Jason Clampet

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If social media has taught us anything, it’s this: If you want to make some noise, all it takes is a tweet.

Peers, a nonprofit devoted to educating people about the sharing economy, on Thursday launched a New York-centric Twitter advocacy campaign to encourage people to tweet at state legislators in support of home-sharing services like Airbnb. Peers created a “tweet your state senator” tool, which finds your state senator based on your home address, and then offers up a prewritten tweet: “I am asking you to fight for smart, fair homesharing regulations in New York. #FixTheLaw http://action.peers.org/nyso”

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