Rooms Hotels

Hotel Brands Need More Than Rhetoric to Differentiate Themselves

Excerpt from HotelNewsNow

Dec 10, 2013 11:20 am

Skift Take

Independent hotels are having their moment, showing they can be successful without being flagged properties. Still, to take advantage of the moment, they need solid expertise in search engine marketing and social media to get out their message and differentiation.

— Dennis Schaal

Evolving Strategies in Travel Ad Tech and Bookings

What are individual hotel brands going to do differently to stand out amongst an increasingly crowded landscape?

Brands should focus more resources toward optimizing those necessities and further assist property managers in key areas, such as search engine marketing, dynamic pricing and online reputation management. Instead of commissioning studies that reveal contemporary travelers want Wi-Fi in their hotel rooms (duh).

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