Coupled with lift tickets that can top $100 per day and clothing and equipment that can cost thousands, it’s not surprising that both the industry and its fans are concerned about the sports’ long-term viability for those of more modest means.
Last year, 54 percent of skier visits…came from households earning more than $100,000, according to the National Ski Areas Association (NSAA), up from 48 percent five years ago, a 12.5 percent increase. In contrast, visits from households earning less than $100,000 during the same period slipped from 52 percent to 46 percent — an 11.5 percent decrease. Roger Marolt, a lifelong skier and Aspen resident. “They’re creating all these expensive amenities to attract them, which drives the price of skiing up even further.”