Super Bowl Isn’t Giving New York Hotels the Lift They Expected

Excerpt from Wall Street Journal

Dec 05, 2013 12:20 pm

Skift Take

Some New York City hotels already are in discounting mode as the expected boost in occupancy from the 2014 Super Bowl has yet to materialize. Perhaps the possible wintry conditions on game day are also deterring partying fans from making their reservations.

— Dennis Schaal

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With the 2014 Super Bowl less than two months away at a stadium just outside the Big Apple, many New York City hotels say they feel stuck on the sidelines.

Many New York City hotels are seeing a modest bounce in bookings around that time, which is traditionally a soft season. Occupancy levels for the days before Super Bowl Sunday are on average around 27%, up from 13% a year ago at this time, according to hotel-reservation tracker TravelClick. But city hotel managers say those figures fall well short of expectations

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