Digital Booking Sites

Qunar Aims To Be China’s Most Comprehensive Online Travel Site

Excerpt from Investor's Business Daily

Dec 04, 2013 4:00 am

Skift Take

Qunar is a Kayak-like travel metasearch company and thus its business model is very different than Ctrip’s. Qunar is on the forefront of the shift from PCs to mobile.

— Dennis Schaal

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Baidu-backed Chinese online travel agency Qunar sees mobile travel bookings as a crucial part of its strategy to keep grabbing market share and remain China’s most-visited online travel website.

Jenna Qian, deputy general manager of Beijing-based Qunar Cayman Islands, says that Qunar, which raised $167 million in a Nasdaq IPO on Nov. 1, wants to provide China’s most comprehensive product so consumers can do both search and bookings “at their fingertips.” Qian says that, as in the U.S., China’s travel bookings are migrating from PCs to mobile devices.

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