Destinations

Minnesota Sees France as Its Next Big Tourism Market

Dec 04, 2013 8:00 am

Skift Take

This should provide a useful case study in how marketing can succeed, or fail, at drawing tourists to unlikely destinations.

— Samantha Shankman

Sponsored by:

Discover the Top Travel Brands on Social Media

Minnesota may lack the glamour of Paris, but a new effort aims to make the state attractive to French vacationers.

Minnesota’s tourism agency says it will spend up to $45,000 next year to build an on-the-ground marketing presence in France. That includes establishing custom promotions for French tourists and developing a website with an in-country address. The state is currently seeking vendors to carry out the work.

An official with Explore Minnesota Tourism says an uptick in nonstop flights between France and Minnesota makes it an ideal time build a deeper connection. France has been a secondary market for the Minnesota promotion agency behind Canada, Mexico, the United Kingdom and Scandinavian countries.

In the coming months, state tourism officials plan to pursue similar arrangements for Mexico and China.

Copyright (2013) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Tags: , ,

Next Up

More on Skift

TripAdvisor Selects New Advertising Agency in Bid to Retool Campaign
Daily Travel Startup Watch: EatWith, Smooth Operator and More
Poll Shows Majority of Americans Believe TSA PreCheck Hurts Security
How to Find the ‘Holistic Traveler’ Trapped in Your Data

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.