Destinations Asia

Uber Brings Its Puppy-Delivering Marketing Stunt to Taiwan

Excerpt from Tech in Asia

Dec 03, 2013 9:20 am

Skift Take

To say this is the softer, cuddlier side of Uber is obvious. But outside of marketing stunts like this, the once-brash Uber has been playing nice lately with regulators and authorities as it seeks to make all of its services legit.

— Jason Clampet

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Uber is spreading rapidly throughout Asia and around the world, and as it attempts to conquer new markets, it must ramp up its marketing to attract attention.

Today, Uber Taipei launched a promotion in which users aching for some puppy love could call for a vehicle that would deliver puppies on-demand to a specified location. Playtime lasted fifteen minutes, and required a NT$ 300 (about $12) donation to the Taiwan Life Caring and Animal Rescue Organization.

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