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US Airways CEO Sees Changing American Airlines Culture As Part of Merger Process

Excerpt from Wall Street Journal

Dec 02, 2013 7:30 am

Skift Take

Integrating their reservations systems and frequent flyer programs is high on the agenda, but these big projects will likely only succeed if there is a cultural revolution, as well.

— Dennis Schaal

Evolving Strategies in Travel Ad Tech and Bookings

In his first extensive interview since the skirmish with the Justice Department began, US Airways CEO Doug Parker says overcoming the government’s objections was only part of his challenge.

He also had to persuade executives and employees at both companies—and even his own wife—that the deal would go through. And now, that the deal has been cleared, US Airways already is working to take some of the starch out of American’s buttoned-up corporate culture.

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