Superheroes Complicate Disney’s Batting Against Gambling in Florida
Bringing more gaming to Florida will change the tourism landscape in the state. Disney would likely be effected, but it has such a halo effect that it’s the other parks and attractions in the state that would likely suffer more.
Excerpt from New York Times
Spider-Man is one of a stable of Marvel superheroes that the Walt Disney Company acquired for $4 billion in 2009 and that continue to appear on slot machines, Internet slot machines and state lottery tickets…
Disney, a powerhouse in Florida because of its financial might and its sway over the tourism industry, has long led the fight against the expansion of casinos in the state, arguing successfully that gambling tarnishes Florida’s coveted family-friendly brand.
This year is no exception. For the second time in two years, state lawmakers are preparing to decide whether Las Vegas-style resort casinos should be allowed to open in Florida, a move that Disney hopes to thwart again. The company is so opposed to gambling that not even Disney cruise ships offer casinos, a mainstay of major cruise liners.