8 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends. For all of our trends roundups, go here.

1. Desktops still dominate travel bookings in UK: UK Travelers Booking Less on Mobile This Year
2. Chinese travelers start to book on international sites: Targeting the Growing Number of Chinese Travelers Booking on International Sites
3. Travel marketers get smart on social media:The Best Hotel Social Media Campaigns of 2013
4. The rise of same-day bookings: More Than Half of Hotels.com Mobile Bookings Are for Same-Day Stays
5. Hotels use social media as customer service and PR stream: Las Vegas Hotels Beat Global Hospitality Brands on Social Media
6. Tourism boards focus efforts on interactive digital initiatives: Brand USA To Launch Road Trips Campaign With Google
7. City-wide Wi-Fi changes how visitors explore: Dubai Ruler Wants to Build the Super Connected Smart City of the Future
8. The never-ending flow of  new travel startups: 5 New Travel Startups for Smarter Booking, Closer Communities