Digital

Best Western Testing Photography Partnership With Google

Excerpt from HotelNewsNow

Oct 21, 2013 9:10 am

Skift Take

This Google-Best Western partnership on hotel photography signals Google’s further involvement in the travel industry, and could benefit Google Maps, as well.

— Dennis Schaal

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Taking business from the competition is a key strategic goal during the next year for Best Western International, executives told more than 2,300 members on Saturday at the 2013 Best Western North American Convention.

… Dorothy Dowling, senior VP of marketing and sales, announced a potential partnership with Google in which the search engine company will provide 360-degree photography of interiors of Best Western properties in North America. The technology, similar to Google Street View, will cover hotel lobbies, breakfast rooms and guestrooms with the images posted on the Best Western website.

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