American Express Partnership Lets NYC Taxi Riders Pay with Rewards Points
This is the first in a series of rollouts that will let card holders pay for everyday items with points, but it also give taxis and riders an incentive to use already existing payment options rather than new apps like Uber and Hailo.
Excerpt from TechCrunch
Today, AmEx is taking this a step further by allowing users to access membership rewards points at point of sale, via a VeriFone integration. In a new partnership announced today, AmEx will allow card holders to use their points to pay for their fare in VeriFone-enabled NYC taxi cabs.
We’re told that VeriFone’s in-taxi devices (the screens in the back of taxis that allow you to swipe and pay for your fare via a credit card) process more than 200,000 payments a day in more than 7,000 cabs throughout New York City.