Young Indian Professionals Pick Buses Over Planes and Trains on Weekends
A privately-owned Ashok Leyland bus returns to the Western Indian city of Pune after an overnight trip. Shankar S. / Flickr
Mobile last-minute bookings, review sites, and improving service all add up to the growing bus travel trend. Low-cost carriers looking to make headway in the country are up against a cheap and convenient competitor.
Excerpt from Forbes
Rapid urbanization, rising job opportunities and increased leisure travel are stirring India’s $3.5 billion bus travel market. Operators say seats on offer have doubled since 2010.
“There is tremendous migration from planes and trains to bus travel,” says Prabhu Salageri, vice president of logistics firm VRL’s Vijayanand Travels, a leading bus operator in southern and western India.
These days online travel portals lay bare the finer details of the buses in pictures and videos. Travelers can choose buses that offer conveniences such as mobile charging points, reading lights, hot towels and the latest Bollywood movies.