Sportswear Brand Embraces Content Marketing With 8 European City Guides
Even as print travel guides give way to mobile apps and reviews websites, the demand for beautifully designed niche travel content is strong.
Travelers’ affinity for biking has boomed in recent years as cities across Europe and the U.S. have introduced bike lanes and tours that make it safer and more fun to explore a new city on two wheels.
The latest addition to the world of bike travel is an beautiful set of illustrated bike guides for eight European cities. The guides were dreamed up by Rapha, a performance roadwear brand that quickly embraced events and publications for the road racing community.
The pocket-sized guides were created for Paris, Milan, London, Barcelona, Antwerp and Ghent, Copenhagen, Berlin, and Amsterdam. They include maps, urban and distance routes, directions to bike rental shops, and activity tips.
Every guide is illustrated by a different artist to give each book and city its own unique look.
Click through the slideshow above for a first look at gorgeous guides.