10 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends. For all of our trends roundups, go here.

1. Mobile and video advertising dominate travel ad spend: Travel Marketers Invest in Mobile and Video Ads to Engage Early Adopters
2. Mobile and video advertising dominate travel ad spend: The Top 10 Airline YouTube Videos and What Brands Can Learn From Them
3. Social media drives destinations’ advertising strategies: Visit Greenland Uses Social Media to Attract Visitors with Stunning Photos
4. Social media drives travel companies’ advertising strategies: Nostalgia Works Great in Social, Especially If You’re a Storied Travel Brand
5. Social media streamlines customer service for travelers: Governments Get Savvy on Twitter to Help Their Citizens Overseas
6. Airlines test digital tools to speed up check-in process: British Airways Tests Digital Bag Tags to Cut Check-In Time
7. Frequent travelers are the most likely to book on mobile: Frequent Travelers in Loyalty Programs Are Most Likely to Book Hotels on Apps
8. Hotel companies test customers’ online sharing limit: Millennials’ Fine Line Between Sharing and ‘Creepy’, According to Expedia
9. Travel reviews are the most important digital currency: Skift Q&A: TripAdvisor CEO on the Bright Future of User Reviews
10. Hotels are the best brands at digital diligence in new markets: Hotel Chains Are the Most Digitally Adept Brands in the Middle East