Travel Marketers Invest in Mobile and Video Ads to Engage Early Adopters
Travelers tend to be digitally savvy and are drawn to ads that colorfully and quickly sell a product. Click-through rates on mobile travel ads have increased more than 60 percent over the last year.
Excerpt from eMarketer
Attracting potential travelers is a constant balancing act for advertisers.
Travelers tend to be early digital adopters, and their embrace of advertising in growing channels such as mobile and digital video is further proof. For example, tablet and smartphone click shares for paid search ads in the travel and leisure category have increased more than 60% between Q2 2012 and Q2 2013, according to The Search Agency’s “State of Paid Search Report—Q2 2013.”