Budget Airlines Lure Latin Americans Away from Buses for the First Time
Azul Linhas Aereas readies to fly out of São Paulo, Brazil. Guilherme Alves dos Santos / Flickr
Budget airlines are boosting travel within the region by flying to new destinations that are difficult to reach by road and making it cheaper and faster for citizens to travel. Local carriers are working to quickly establish themselves before global airlines come in.
Excerpt from Wall Street Journal
Discount airlines are taking off in Latin America, one of the last big untapped markets, transforming transportation there by enticing an emerging middle class off buses and onto planes.
The new low-cost carriers in Brazil, Mexico and Colombia are largely avoiding competition with incumbent full-service airlines. Instead, they are stimulating new traffic by adding cheap, no-frills flights to secondary cities that, for many residents, had long required day-long bus rides.