UAE Is Working on a Country Brand and Will Wait Two Years For It
Creating a cohesive brand identity for a nation of city states is a challenge — unless, of course, you focus on the brilliant parts rather than the sum.
Excerpt from The National
A national brand for the UAE is one step closer to being created after a team of local, Hong Kong and US-based researchers received a two-year-grant this week…includes marketing experts from Zayed University, University of Wollongong in Dubai (UOWD), George Washington University in Washington DC, Hong Kong Polytechnic University and the Academy of Arts University, San Francisco.
The team submitted its bid to the Research Incentive Fund, a Zayed University scheme, and was awarded Dh65,200 – all of which will go towards coming up with Brand UAE…it is expected to be unveiled early 2015.