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Unorganized drawn-out boarding is a problem that plagues U.S. airlines more than international carriers, but the benefits expand beyond happy customers to higher profits.
The task seems straightforward enough. Get passengers from inside the terminal onto a plane quickly and efficiently so the flight can leave on time.
Airlines would also like to hurry it up. Not just because slow boarding makes already cranky travelers even crankier but because time is money for airlines, and planes earn their keep only when they’re flying.