The Latest Hotel for Manhattan’s Tastemakers Just Opened
The latest “cool” place in New York only has a one-year shelf life according to its creator. After that it looks like it will simply be a un-cool yet good looking, well-sized hotel in a great part of town.
Excerpt from The New York Times
If few outside the hotel business have heard of Mr. MacPherson, he prefers it that way. He is a reluctant mogul, one whose low-key personal and business styles diverge from those of men like Ian Schrager, the former Studio 54 owner credited with fathering the boutique hotel trend; or André Balazs, the handsome empire builder with movie star scalps hung from his belt; or Alex Calderwood, the onetime vintage clothes dealer whose Ace hotel for a time defined the tone of a particular variant of cool in social Manhattan …
… This month, Mr. MacPherson unveils his latest venture [The Marlton] on a rapidly developing stretch of West Eighth Street usually derided as “shoe alley”.