Frequent Travelers in Loyalty Programs Are Most Likely to Book Hotels on Apps
Travelers are booking on the go, but that often means they are calling the hotel instead of completing the transaction on their own. A quick hassle-free process means getting a greater share of direct last-minute bookings.
Excerpt from Hotel News Now
While the use of smartphones to book rooms is exploding, there seems to be some disparity in how many of those consumers are booking online and how many are calling to complete their reservations.
“For every booking that comes in via the mobile website, three are completed with a call,” said Keith Swiderski, director of mobile and emerging channels strategy and development for Wyndham Hotel Group.
Swiderski said Wyndham has tried to change the design to encourage people to book online and has had some success, but “we have also made it easier to find the tap to call option.”