Transatlantic Flights at $300 Per Ticket Could Be the Next Big Thing
Norwegian's 787 Dreamliners could be one of the tools it would need to make the $300 transatlantic fare an industry standard. / Norwegian
A $300 transatlantic ticket? Someone’s going to do it, and it could really change our ideas of long-haul travel.
Excerpt from Bloomberg Businessweek
As Boeing’s (BA) new carbon-composite 787 Dreamliner begins filtering into the world’s airline fleets—followed next year by the similar Airbus A350—the idea of long flights with lower fares and actual profits is gaining traction.
Norwegian Air Shuttle, the first low-cost carrier to order the 787, wants to be among the first to do so, Chief Executive Bjørn Kjos said Oct. 10 in an interview at Bloomberg’s New York headquarters. Norwegian shocked many airline industry observers with a massive, 222-plane order last year with Boeing and Airbus, betting on huge growth for the low-cost, long-haul model; it has already sold one-way, nonstop tickets from New York to Scandinavia for less than $300.