Tours and Activities Site GetYourGuide Launching Its First Mobile Apps
The true test for tours and activities startups on mobile will be availability and whether travelers in a destination will be able to book a tour on their smartphones in the spur of the moment.
Excerpt from TechCrunch
Tours and activities startup GetYourGuide, which raised a $14 million Series A at the start of this year from Spark Capital and Highland Capital Partners Europe to internationalise its content and zero in on mobile, has made good on the latter portion of its plan — with the launch of its first mobile apps (slated to be on iOS today, and landing on Google Play for Android users tomorrow).
UPDATE: The GetYourGuide app is live in the UK and Germany only. Officials say it is coming soon to the U.S.
“Our mobile traffic is growing at more than twice the rate than our web traffic is growing,” GYG CEO, Johannes Reck, tells TechCrunch. ”We have the strong ambition to grow our mobile traffic to more than 50% of the total traffic in the next 12-18 months.”