Hotels Compete For Repeat Guests With Perks and Amenities
Hotels are pulling out all the stops for business travelers who are going to generate the most revenue for the property. High touch can be just as important as high tech.
Excerpt from New York Times
As hotel occupancy rebounds from the depths of the recession and room rates increase, hotels across the country are increasingly emphasizing personalized services that do not show up on any list of amenities. The goal is to win the battle for the repeat customer.
“The loyal, engaged guest is driving large amounts of revenue,” said Casey Ueberroth, senior vice president for marketing at Preferred Hotel Group. “If you take care of that guest, he keeps coming back.”