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Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
When the uninvited steal rates for blocked rooms, it isn’t necessarily a major problem for the hotels, but it can shut out conference or wedding attendees who may have to settle for a more expensive room elsewhere.
Getting in on the lower price connected with a block of rooms for a wedding or a corporate event is becoming more appealing as hotels recover from recessionary lows.
“Anecdotally, it’s becoming an increasing problem,” said Bjorn Hanson, divisional dean and clinical professor for New York University’s Preston Robert Tisch Center for Hospitality, Tourism and Sports Management.