The New Tourism Fiji Ad Campaign: Let Happiness To Find You
Good twist on the cliched “find happiness” theme very prevalent in tourism marketing.
Excerpt from Travel Weekly Australia
Using the slogan “Fiji – where happiness finds you”, the commercials focus on the people and scenery of Fiji, coupled with the themes of relaxation, families, surfing and adventure….Tourism Fiji chief executive Rick Hamilton said the Fijian people were central to the advertising campaign with the ads building on a 2011 survey which voted Fiji the “happiest place in the world”.
“When you think about it, the whole world is continually looking for happiness but actually, it’s Fijians, the people who are trying the least, who have it the most,” he said.