Boston’s Transit Agency Wrestles Twitter Handle from Squatter
MBTA's Twitter account as seen on an iPhone. / PlaceIt by Breezi
File this under #firstworldproblems. Despite the frivolity of such news, the platform has become a vital news source, especially in times of crisis. Being able to access an account quickly is necessary for a company to provide complete customer service.
Excerpt from Boston.com
When the Massachusetts Bay Transportation Authority announced last week it would soon switch its Twitter handle from @mbtaGM (short for “general manager”) to @mbta, the move struck most people as a total no-brainer.
But the transition to a more straightforward Twitter handle was the result of a years-long effort to unseat a social media imposter, said Kelly Smith, spokeswoman for the MBTA.
It’s called “Twitter squatting,” and it occurs when a person registers for a well-known name on Twitter before the name’s rightful owner has the chance to snap it up.