Nebraska Tourism Turns to Old-School Travel Writer Junkets to Draw Visits
The Durham Museum was once a rail station serving seven railroads in Omaha, Nebraska. / McClatchy and Tribune Newspapers
Can a Midwestern state such as Nebraska get its fair share of tourism by wooing travel writers instead of spending a lot more on advertising? History says no.
Excerpt from JournalStar.com
They had no idea.
But given an opportunity to experience Lincoln and Southeast Nebraska, travel writers from across the country and Canada said this week they are now believers the state has something to offer their readers and listeners.
They came in a fourth wave of writers the state has hosted in the past year, 23 of the 103 journalists who have visited since September 2012. It’s all part of the larger effort of the new Nebraska Tourism Commission to market the state.