JetBlue Separates Flyers for the First Time with Cross-Country Premium Class
JetBlue’s new interiors for A321, cross country, coming soon in 2014. JetBlue Airlines / JetBlue Airlines
The market pushed JetBlue to make a choice: Stay true to its equality-for-all brand or win back frequent flyers by launching a premium service on the one route that needed it most. The decision must have been easy.
Excerpt from USA Today
JetBlue, the single-class carrier whose brand was built partly on the idea that it treats all its passengers equally, will launch a new premium class next summer.
Available only on flights between New York and San Francisco and New York and Los Angeles, the new premium section, dubbed “Mint,” will feature lie-flat seats, its own tapas-style menu, and customized amenity kits. The first flight with the new premium section will take off from New York’s JFK to Los Angeles International Airport on June 15, 2014.